Why buying Microsoft 365 direct costs more
When you buy Microsoft 365 from Microsoft's own website, you pay the full recommended retail price (RRP) and there is no human support path built for a small firm. You get a knowledge base, a chatbot and a queue. For a 10 to 50 seat business with limited or no internal IT, that is the gap that hurts most.
Microsoft is also raising prices on 1 July 2026, the first suite increase since 2022. Business Basic rises about 17% (from £4.60 to £5.40) and Business Standard rises about 13% (from £9.60 to £10.80). Business Premium holds at £16.90. New subscriptions pay the new prices from 1 July. Existing direct customers are hit at their first renewal after that date. All prices per user per month, ex VAT.
Buying direct means you absorb that rise at full RRP, with nobody to call about it.