The IONOS intro trap: £1 now, £13.50 at renewal
IONOS markets Microsoft 365 at a £1 introductory price for the first term. That headline is the bait. The number that actually governs your budget is the renewal price, which is £13.50 per user per month ex VAT.
The £1 is real, but it lasts one term. Most buyers see the small first invoice, set up auto-renew and forget about it. The renewal lands months later at more than thirteen times the intro rate, and by then your mail, files and Teams are already running on those licences, so the path of least resistance is to pay it.
This is the renewal-shock pattern UK incumbents rely on. The intro price wins the signup. The renewal price funds the business. The real cost of IONOS Microsoft 365 is £13.50 per user per month, not £1.